Meet the Digiday Awards finalists

Agencies R/GA London and Innocean headline the 2014 Digiday Awards finalists, combining for five total nominations.

The awards highlight the industry’s best campaigns, creative, and advertisers who drive the brightest ideas and lead innovation to push the industry to new levels.

Innocean USA was nominated for a total of three 2014 Digiday Awards: The Walking Dead Chop Shop App for Hyundai Motor America (Best Brand Platform and Best Branding Campaign – Consumer), as well as Hyundai Blind Test Drive (Best Direct Response Campaign).

Innocean’s The Walking Dead activation for Hyundai was recognized for its innovative use of a mobile application. Their Chop Shop App, which featured three Hyundai models and over 700 custom parts, gave viewers the opportunity to create their own zombie survival car stocked with weapons to withstand a zombie apocalypse. The campaign resonated with The Walking Dead fans and has shown a steady growth of engagement since its launch, totaling over 460,000 downloads.

R/GA London was recognized as a finalist in two categories: Beats Music in Best Brand Platform, as well their Google Outside campaign in Best Creative.

GoogleOutside2-710x300-crop

Critical Mass was the only other agency to nab multiple finalist nods, with work in the Best Creative and Best Publishing Platforms categories.

The full list of finalists is available on the 2014 Digiday Awards site. The winners for all categories will be announced at the Digiday Awards Gala at Highline Ballroom in New York City, November 5, 2014. We hope to see you there!

https://digiday.com/?p=89331

More in Announcement

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]

Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners

This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences. Themes across the 2023 winners centered on maximizing the use of social media, amplifying brand engagement with tech and establishing synergistic brand partnerships.  Bloomberg Media secured the award for […]