One-third of Internet users are “very or somewhat likely” to download ad blockers in the next three months, according to a survey by Digital Content Next. Enter Digiday’s one-day explainer event, WTF Ad Blocking, on Jan. 14.
WTF Ad Blocking will tell you everything you need to know about the practice of blocking ads and strategies for the future.
Taking place at Convene @ 810 Seventh Avenue in New York City, WTF Ad Blocking will cover the basics, from the definition of ad-blocking and their associated costs to publishers, but also examine the behavior behind it.
- Dr. Carl Marci, chief neuroscientist, Nielsen, on the psychology of ad blockers and why users download them in droves.
- Achir Kalra, senior vp, revenue operations and partnerships, Forbes, on the forms ad blockers can take.
- Jeff Burkett, senior director of ad innovation and product strategy, The Washington Post, on the publisher’s response to the rise of ad blocking.
- Eamonn Store, CEO, The Guardian U.S., on the future of ad blocking.
Learn more about the sessions, topics and speakers here.
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]