Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
One-third of Internet users are “very or somewhat likely” to download ad blockers in the next three months, according to a survey by Digital Content Next. Enter Digiday’s one-day explainer event, WTF Ad Blocking, on Jan. 14.
WTF Ad Blocking will tell you everything you need to know about the practice of blocking ads and strategies for the future.
Taking place at Convene @ 810 Seventh Avenue in New York City, WTF Ad Blocking will cover the basics, from the definition of ad-blocking and their associated costs to publishers, but also examine the behavior behind it.
Sessions include:
- Dr. Carl Marci, chief neuroscientist, Nielsen, on the psychology of ad blockers and why users download them in droves.
- Achir Kalra, senior vp, revenue operations and partnerships, Forbes, on the forms ad blockers can take.
- Jeff Burkett, senior director of ad innovation and product strategy, The Washington Post, on the publisher’s response to the rise of ad blocking.
- Eamonn Store, CEO, The Guardian U.S., on the future of ad blocking.
Learn more about the sessions, topics and speakers here.
More in Announcement
ShopMy, Google and WordPress VIP are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]
NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners
This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]