Bleacher Report garnered two finalist nominations in the Digiday Video Awards, recognizing the brands, agencies and publishers achieving breakthroughs in video advertising.
The sports-focused digital media company, owned by Turner Sports, is up for Best Brand Video Destination or Channel for “Uninterrupted.” Created in partnership with Cleveland Cavalier LeBron James’ sports marketing company LRMR Management Co., the video channel hosts video content created by athletes rather than the Bleacher Report editorial team. Bleacher Report is also up for Best Social Video Campaign for “Game of Zones,” a cartoon spoof of hit series “Game of Thrones” that features NBA news.
In all, 41 finalists have been chosen across 11 categories. Other finalists include Golf Digest, SoulPancake, Team One, and 72andSunny. Several rounds of judging took place earlier in 2015 by creative and video executives from 72andSunny, Chobani, Hearst Digital Studios, Mindshare North America, StyleHaul and many more. “This year’s finalists are stellar,” said Chris Dorr, Digiday Video Awards judge and executive director of the Global Online Video Association. “They’re very creative and pushing the boundaries of innovation as well.”
The winners will be announced at the Digiday Video Awards Gala, taking place on Jan. 20, 2016 at B. B. King in New York City and hosted by comedian Jenni Ruiza. Tickets are already available for purchase here.
A complete list of the finalists, along with links to their work, here:
Best Advertiser in Video
“Save the Bros” – Humanaut
“Priceless Surprises” by MasterCard – Maclaren McCann
Best Brand Video
“Color For All” – Valspar Paint
“OnStar” live web ad – AOL Partner Studio & General Motors
“Meet Rufus”: Healthy Pet Ökocat Litter Brand Launch – Traction
“Kitten Therapy: The Prescription for Stress” – SoulPancake
“Left Swipe Dat” for truth – 72andSunny
Best Brand Video Destination or Channel
HGTV Handmade Campaign – Tubular Labs
“Uninterrupted” – Bleacher Report
Golf Digest video channel
L/Studio – Lexus & Team One
Best Brand Video Series
“Scientific Fact or Scientific Fake” for Orkin – The Richards Group
“The Big Adventures of Hyundai Hank” for Hyundai – Innocean USA
“Left Swipe Dat” for truth – 72andSunny
“Coachified” – Tough Mudder
“Home Free DIY” Vine series – Fox Broadcasting Company
Best Multi-Platform Video Campaign
“HUMAN: An UPROXX Original Series” – Woven Digital and MillerCoors
Sponsorship of the seventh episode of “Community” by Honda – Yahoo!
“The Sourcing Pros” for Alibaba – M&C Saatchi LA
Best Social Video Campaign
#OuijaWhereIsKian for the film “Ouija” – Fullscreen
“Parenting Unfiltered” for Plum Organics – Something Massive
“Game of Zones” – Bleacher Report
“Wishes for Baby” for Fisher-Price – 360i & Weber Shandwick
Best Video Ad
“The Applebee’s Taste Test” for Applebee’s – Vox Creative
“Users Happen” for Lenovo – Traction
“Carl’s Jr., Initiative, and 72andSunny Go Native for the Promotion of the Carl’s Jr. All-Natural Burger”– Opera House by Opera Mediaworks
“Trivia Crack” – Vungle Creative Labs
Best Video Ad Tech Innovation
inRead Video Advertising Format – Teads
Skylanders “Trap Team” – Fuisz Media
Wibbitz
“Whatever, USA” by Bud Light & Tinder – VaynerMedia
Lexus Elevate – Team One
Best Video Advertising Agency or Partner
TubeMogul
Something Massive
“Treadlite” for UGG – M&C Saatchi LA
Best Video Distribution Platform
TubeMogul
HuffPost Live
Toons.TV – Rovio Entertainment
Best Video Publisher Partner for Brands
Viewfinder for Mercedes – Mercedes-Benz
Curiosity Magazine for Fifth Third Bank – WSJ Custom Studios
The Bakery – POPSUGAR
Best Video Platform for Brands
Which is the best consumer video platform for brands and marketers to promote, distribute, and/or syndicate their branded video content and advertising campaigns? Cast your vote here. The winner will be announced at the Digiday Video Awards Gala.
Best in Show
To be announced at the Digiday Video Awards Gala.