Learfield, PinkNews, Barkley and Motel 6 are 2022 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners blazed a trail through the unknown when media consumption habits were evolving like never before and set new standards for adaptability, innovation, and storytelling along the way.
While they represent various organization types and platforms, this group of winners all demonstrated the importance of understanding an audience, delivering precisely the type of content they want to see and telling stories that resonate when they are inundated with content.
Among this year’s winners is the digital-first sports marketing agency Learfield, recognized for its program to promote Samsung’s new Neo QLED TVs. With the idea of targeting college football fans, the agency created unique campaigns customized to each of the country’s 20 largest college football programs. Using IP address data, the ads were delivered to the viewers with whom they were likely to resonate the most, ensuring the message was received and earning Learfield the win for Best Advertiser in TV or Video.
Meanwhile, PinkNews, the world’s most popular LGBTQ+ media brand, doubled down on its use of Snapchat to reach more people with positive queer stories and representation. By launching six new channels on the platform, the brand grew the viewership of its flagship show ‘The Queer Catchup’ exponentially and cemented its place as a resource for young LGBTQ+ people and allies on the platform, resulting in its win for Best Snapchat Show.
After more than a year of emotionally taxing pandemic news, Barkley and Motel 6 launched a campaign focusing on more happy and hopeful stories after learning that millions of babies were born in the U.S. during the quarantine period, but many had not yet met their grandparents. With the ‘Grand Introduction’ campaign series, Motel 6 and its longstanding partner AARP encouraged grandparents to travel once again to meet their new family members for the first time in a safe manner. The campaign captured these moments on film to share across social platforms, hitting an emotional note with viewers and boosting the brand, earning the campaign the award for Best Brand Film Series.
Check out all of the 2022 Digiday Video and TV Awards winners below and learn more about the winning programs, why they were selected as winners and critical learnings from each. You can also download the complete guide here.
-
Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups. For example, QYOU […]
-
HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist. HARIBO partnered with Barkley and […]
-
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to confront a range of variables. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling […]
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. In the Best Use of Data category, nominees include Spectrum Reach for […]
-
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
