Join us on July 30 in NYC for a breakfast & panel
Today’s programmatic marketplace can be a tangled and an often-confusing ecosystem for buyers and sellers. Throw brand safety and viewability concerns into the mix and there could be a (programmatic) problem. So what’s the solution? Well, as you’re about to find out, it depends on the problem.
One thing’s for sure: Transparency matters. The clearer and more honestly buyers, sellers and their partners communicate about inventory quality and the processes in place, the better the result — for both sides. Check out the graphic below to take a see how two main problems, brand safety and viewability, can arise and how Publishers can work with their demand partners to move past them.
More from Digiday
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.