Digiday Publishing Summit:

Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

SECURE YOUR SEAT

Spotify changed the color of its logo and everyone is freaking out

The Internet cannot agree on anything — other than the need for freaking out over even the slightest of logo changes.

Spotify last night updated its iOS app with what it only described as “minor improvements.” One of those “improvements” was a tweaked logo featuring a bright shade of hazardous green. The Internet, as is its wont, was unimpressed. Really unimpressed. Naturally, teens and adults alike, as evidenced on Twitter, said they’re not here for this change.

The best way to sum up the general tenor or reactions to the change: yuck.

Among the early reviews: “hideous,” “slimed by Nickelodeon,” and “too much for me to handle.”

Spotify confirmed on its Twitter account that no one is tripping on acid and the green became greener. Digiday has reached out to Spotify, but have not yet heard back.


Well, the rejiggered green is all part of plan not to irritate your eyes, but as part of a massive refresh that the streaming service revealed at South by Southwest in March. Spotify’s art director Tobias van Schneider confirmed the change on Dribble, a social network for artists:

The new green has a little more “pop” and just feels right at home in our new color palette which has grown to nearly three dozen colors. It not only looks more fresh & modern but also feels more easy on the eye, especially when applying it full screen.

Perhaps just on his eyes, it appears.

More in Media

Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows

Organic search referral traffic from Google is declining broadly, with the majority of DCN member sites – spanning both news and entertainment – experiencing traffic losses from Google search between 1% and 25%.

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable. 

Despite the hype, publishers aren’t prioritizing GEO

Even though referral traffic is drying up, most publishers are skeptical of the hype around generative search optimization.