BuzzFeed may have popularized the listicle, but don’t count Cheezburger CEO Ben Huh as a fan.
“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word “listicle.” Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads and the GIF.
Ben Huh’s Word Associations from Digiday on Vimeo.
More in Media
ChatGPT referral traffic to publishers’ sites has nearly doubled this year
ChatGPT is sending more of its traffic to publishers’ sites.
The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy phase.
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.