“You get body shamed! You get body shamed! Everybody gets body shamed!” ~ Oprah Winfrey, probably.

Oprah Magazine is under heavy fire for creative director Adam Glassman’s recent style tip to a reader on wearing crop tops: “If (and only if!) you have a flat stomach, feel free to try one.”

Blogger Tamar Anitai was the first to spot the offending post — and was swift with the first dose of outrage.

It didn’t take long for positivity advocates to pile on. Plus size fashion blogger Sarah Conley of “Style It” shared her thoughts in an eloquent post urging readers to respond.

Surprised to see this level of #bodyshaming in Oprah magazine. The feature is about women feeling healthy. Part of health is self-esteem and that’s intrinsically connected to body image. Stop telling women what they CAN’T wear. We can wear and do and be ANYTHING that makes us feel strong, powerful, passionate and in charge of our own destinies. I hope young women and women of any age don’t feel like they’re restricted by editorially imposed fashion “rules.” The only rules are there are no rules. Wear what you love, what makes you feel confident, and own it. Confidence is power, and it’s contagious.

A photo posted by Tamar A (@tamaranitai) on

“I was shocked to see this kind of body shaming language from any magazine, much less one named after a woman who has had her weight scrutinized throughout her career,” wrote Conley, rallying women to share photos of themselves wearing crop tops along with the hashtag #rockthecrop.

The movement has gained steam, particularly on Instagram, with women of all shapes and sizes driving the campaign. The hashtag has seen over 1,600 posts since July 7. It is also gaining momentum on Twitter, with more than 500 mentions of the hashtag #rockthecrop between July 8 and 9, according to social analytics firm Topsy.

The movement has made enough noise to elicit a response from the magazine.

“We support, encourage and empower all women to look great, feel confident and live their best lives – in this case, we could have expressed it better,” Oprah Magazine wrote in a statement to BuzzFeed. “We appreciate the feedback and will be more mindful going forward.”

The viral campaign, also spurred other hashtags, like #pullingoffacroptop which itself has seen more than 100 mentions in the last day.

Here are some of our favorite Instagram reactions:

 

#rockthecrop #effyourbeautystandards #WabiSabi #TheBeautyofImperfection

 

A photo posted by Sarahfina A (@thebeautyofimperfectionblog) on

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