Insights from CTV leaders at Dentsu, Horizon Media and more
There may be a smartphone in every hand and a tablet on every sofa, but the marketing and publishing industries are still struggling to find a place for mobile media. Advertisers, unsure of how much to spend on the third screen, haven’t shifted enough money to mobile to make it a profitable medium for publishers. Publishers, unsure of advertiser demand, don’t know how much money to invest in its development.
While consumers have given mobile media a thumbs up, the marketing industry still wonders: Will mobile ever evolve into a fully grown marketing channel?
The Digiday Mobile Conference, held Dec. 13 in New York, will examine the theme of “Putting the Third Screen First.” Digiday is bringing together industry experts to discuss this and other underlying themes. Highlights include:
▪ Business Insider’s Henry Blodget will discuss mobile media’s growth and why marketers are not focusing enough on this channel.
▪ Pandora’s Brian Colbert and MediaVest’s Amanda Richman will offer the buy- and sell-side perspectives of the mobile revenue gap.
▪ Kevin Delaney, editor-in-chief of the newly launched Quartz, will explain Atlantic Media’s foray into the world of mobile-first.
At the Digiday Mobile Conference, we won’t bore you with panel after panel; instead, we’ll allow you to eavesdrop on the conversations happening between our speakers and moderators. We’ll experiment with new formats, highlighting case studies that show how brands are incorporating unique ideas into their digital strategies.
We invite you to attend this one-day event where you will hear from executives who are navigating this ever-changing environment. Attendees will have a chance to ask their most pressing questions and get answers from major marketers and innovators. We hope to see you there.
More in Media
Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?
Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.