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Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play

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Future of TV

Member Exclusive

Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession

This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.

May 8, 2024

Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

May 7, 2024
Business of TV

How CTV platforms are pushing non-traditional ad formats — but not too far

May 6, 2024
Sponsored

The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

15 hours ago
Member Exclusive

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

May 2, 2024
Member Exclusive

Research Briefing: Frequency capping matters most on streaming platforms

May 2, 2024
Member Exclusive

Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

May 1, 2024
Member Exclusive

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

May 1, 2024
The Programmatic Publisher

Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access

April 30, 2024
Member Exclusive

Research Briefing: YouTube commands marketing spend on ad-supported streaming services

April 25, 2024
Member Exclusive

Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

April 24, 2024
Member Exclusive

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

April 23, 2024
Member Exclusive

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

April 17, 2024
Member Exclusive

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

April 10, 2024

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