Nonprofit Central Park Conservancy, which maintains New York’s Central Park, is largely credited with its post-’80s revival. Today, it has found a powerful new weapon to help it in its mission: social media. The Conservancy maintains a robust social media presence for the park across platforms — from Tumblr, Facebook and Instagram to Twitter and even Periscope — focusing on pushing out different types of content on different platforms. While it uses Facebook and Twitter for general announcements regarding closures or events, Instagram, Tumblr, Vine and Periscope are prioritized for promoting engagement and advocacy among visitors.
Category Archives: Brands
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