You can use its camera filters to make yourself look like a koala, a fried egg and even Minnie Mouse. You can send short, ephemeral messages and even share video snippets of your day in stories on it. We’re not talking about Snapchat. We’re talking about Snow — its unmistakable South Korean clone that is all the rage in among Gen Z in Asia. The year-old app has been consistently racking up downloads, exceeding 80 million downloads as of early October, according to a spokesperson. It has not only caught the attention of users and marketers alike but is also attracting significant investment.