Your emoji keyboard is about to become a whole lot tastier.
The emoji overlords at the Unicode Consortium released today a new batch of the pictorial symbols to developers, including popcorn, a cheese wedge and — most importantly — the taco.
That doesn’t mean these new emoji will land on iOS and Android immediately since those companies maintain their own set of emoji. But it’s a good sign the symbols will be included in a future update. The previous update, Unicode 7.0, included racially diverse faces, which took almost a year before they appeared on Apple devices.
The inclusion of the taco emoji is a victory for Taco Bell. The digitally attuned brand has been campaigning hard since last November with a Change.org petition, which racked up 33,000 signatures. The fast-food company also raffled off chic “Taco Emoji” shirts on its Twitter account.
Needless to say, Taco Bell was excited about the news:
@unicode WHAT? WHEN?
— Taco Bell (@tacobell) June 15, 2015
As was the internet:
Unicode 8.0 will feature the taco emoji. This is the most excited I have been in a long time!
— Caleb Wehunt (@calebwehunt) June 17, 2015
I HEARD THE TACO EMOJI IS COMING TODAY @tacobell OUR HARD WORK IS FINALLY GOING TO PAY OFF
— Brentan (@OhHeyBrent) June 17, 2015
TACO EMOJI IS FINALLY COMING
— erika gonzalez (@ErikasOfficial) June 17, 2015
With results like that, it’s only a matter of time that another brand — say, Doritos — petitions for their own emoji.
More in Marketing
Inside the debate among marketers for and against virtual influencers
The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
After latest cookie delay, Google tells ad tech there will be ‘gradual ramp up’ but eschews specifics
It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
Why The Voice is investing in a cross-platform metaverse strategy
ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.