12 passes left to attend the Digiday Publishing Summit
JCPenney doesn’t have a problem with this “bloody” dress. Period.
The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.
The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.
The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:
JCPenney cheekily responded Thursday on Twitter, defending the skirt.
We think it’s a fab skirt for any time of the month. Period. https://t.co/rCAjNiEw5Z https://t.co/0Zdzo1aWbs
— JCPenney (@jcpenney) April 7, 2016
The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.
More in Marketing
Inside Heineken’s limited-edition NA beer campaign at the US Open
The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected?
Why generative AI doesn’t fit into a standard in-housing playbook – yet
Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.