Inside Los Angeles's social media campaign to bring the Olympics back

Paris, Budapest and Los Angeles are all bidding for the rights to host the 2024 Summer Olympics. Prior to the International Olympic Committee’s final decision on September 13, LA seems to have a competitive edge in the bidding process, at least on social media. Its bid committee LA 2024 is seeing more Facebook growth than Paris 2024 and Budapest 2024. LA 2024’s social media agency Laundry Services breaks down its Facebook strategy.