10 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

The Digiday list: What’s in and what’s out for 2015

Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.

But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.

So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year-end lists. A tweet-storm in listicle form. Here’s what’s waxing and what’s waning as a pixellated sun sets on 2014’s digital landscape. Just don’t call it a hate read:

in-out_v2

List image created by Matthew Fraher

More in Marketing

After early success, the NFL plans more creator-led broadcasts

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

The header image shows a computer with the words "Gift Guide" on the screen.

How AI is reinventing the holiday gift guide

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.