Nine spots left to join us in NYC on July 15
Audi is trying to differentiate itself with “start-stop” technology in its cars that makes them more efficient by automatically shutting off the engine when the car is idling. It has taken this principle and cleverly applied it to an Android app.
Any smartphone user knows the biggest bummer is losing dwindling battery power. The annoying part of this is battery life is often drained by power-hungry applications unknowingly left open in the background. Audi’s Start-Stop app neatly solves this problem by giving users alerts of applications that aren’t being used but are still open. The user can then simply turn them off, conserving battery power.
As David Ogilvy said, “Big ideas are usually simple ideas.” An updated version might be, the best ideas are simple ideas — and simple executions. Audi gets extra points for making an app that is not only genuinely useful but completely reinforces the brand message and demonstrates a product feature in a novel way. DDB Barcelona built the app for Audi. The video below explains how it works.
More in Marketing
Sam’s Club sees initial success with digital checkout
Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.
How employment is projected to transform in media during the AI era
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.