Brands always talk about being real time, but usually it’s just talk.
Some big brands, however, actually put their money where their mouth is and acted swiftly in response to last night’s Super Bowl blackout. With millions of people watching the big game and taking to social media to talk about it, it seems like it should be a no brainer to chime in and make light of the momentary blackout during one of the most watched television events.
Here are six examples of brands who were able to be agile and fast in responding to the Super Bowl blackout.
— Tide (@tide) February 4, 2013
— Volkswagen USA (@VW) February 4, 2013
— Jim Beam (@jimbeamofficial) February 4, 2013
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Jacoby Jones: Lights Out Speed. twitter.com/usnikefootball…
— Nike Football (@usnikefootball) February 4, 2013
Sending some LEDs to the @mbusa Superdome right now…
— Audi (@Audi) February 4, 2013
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