Razorfish Loses Top Ad-Buying Exec Lanctot

Following fast on the heels of a CEO change, Razorfish is losing its top media executive, Jeff Lanctot, who is leaving the company, according to sources.

Lanctot is a longtime Razorfish veteran, stretching back to Avenue A, which acquired Razorfish in 2004. He briefly left the agency in 2009 for a job at Microsoft, returning as chief media officer in 2011. His departure comes a little over a week after Razorfish CEO Bob Lord departed for AOL, where he will run its ad network business. He was replaced by Pete Stein.

Lanctot does not yet have a new job, according to sources. His replacement at Razorfish is also unclear. Stein was unavailable for immediate comment.

More in Marketing

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.

TikTok’s ad network bet: More reach, more budget

TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.

OpenAI moves to make ChatGPT Ads more measurable — and more visual

OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.