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Digiday Presents: The Future of TV Video Series -
Presentation | 24:42 -
05/01/2024
Speakers
Tim Peterson
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Senior media editor, Digiday
As the ultimate endpoint between advertisers and audiences, connected TV platforms would appear to be in an advantageous position to help advertisers, well, connect the otherwise fragmented streaming ecosystem. And they are — especially the CTV platforms built into smart TVs — though only to an extent.
In the third and final episode of the series, executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad market as well as how the future of the streaming ad market may hinge on the emergence of non-traditional ad formats, such as ads appearing on CTV platforms’ home screens and shoppable spots running across streaming services.
The Future of TV video series is presented by our partner, Simulmedia.
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