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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Media
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Media Product Strategies
Newsrooms are constantly evolving the products necessary to meet growing audience demand.
Media Product Strategies
Why Yang Adija gamified NFTs to encourage Turner Sports’ audience to embrace the blockchain
December 14, 2021
Media Product Strategies
Decrypt Studios is selling brands and creators on producing NFTs and metaverse presences without worrying about the technical legwork
December 9, 2021
Media Product Strategies
‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
December 7, 2021
Member Exclusive
Media Briefing: What publishers should watch for when meeting with blockchain vendors
December 2, 2021
Media Product Strategies
Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans
November 19, 2021
Media Product Strategies
The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue
November 9, 2021
Media Product Strategies
‘A little bit of an experiment’: New York Times Opinion editor Kathleen Kingsbury on why she’s tapping artists as part of a paid newsletter strategy
October 29, 2021
Token to Play
Digiday Guide: How publishers and marketers can use the blockchain in their businesses
October 26, 2021
Media Product Strategies
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
October 13, 2021
Member Exclusive
Digiday+ Research: Nearly 60% of publishers don’t offer special holiday discounts on their subscriptions
October 12, 2021
Member Exclusive
Case Study: How Essence plotted its approach to hybrid events
October 11, 2021
Media Product Strategies
Cheat sheet: Yahoo is selling sponsors on NFTs, starting with Rebecca Minkoff
September 10, 2021
Media Product Strategies
The Washington Post wants three minutes of your morning to read (or listen to) its newsletter
September 8, 2021
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