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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
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Media Product Strategies
Newsrooms are constantly evolving the products necessary to meet growing audience demand.
Media Product Strategies
Months after putting up USA Today’s paywall, Gannett has big ambitions for digital subscriptions but a long road ahead
February 28, 2022
Media Product Strategies
How The Daily Beast is making money from potential subscribers before the point of conversion
February 23, 2022
Media Product Strategies
Why news publishers are using non-news content to hook readers and turn them into subscribers
February 23, 2022
Member Exclusive
Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers
February 17, 2022
Media Product Strategies
Why Texas Monthly thinks a pivot to video will help attract subscribers
February 11, 2022
Member Exclusive
Media Briefing: How publishers are seeking to stretch their subscriber funnels
February 10, 2022
Media Product Strategies
How crypto publisher Blockworks plans to hit $20 million in revenue this year by doubling down on blockchain experimentation
February 2, 2022
Media Product Strategies
Publishers use subscriber-only events to sweeten subscription pitches
January 24, 2022
Token to Play
WTF is Web3?
January 18, 2022
Media Product Strategies
In depth: How Digiday reporters are mapping the metaverse
January 11, 2022
Media Product Strategies
The Rundown: Why CES panelists believe the blockchain will benefit the creator economy
January 7, 2022
Media Product Strategies
How publishers experimented with NFTs in 2021
January 3, 2022
Token to Play
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
December 23, 2021
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