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Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season

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Gaming & Esports

Gaming & Esports

As a recession approaches, brands are investing in the metaverse — but still trying to figure out what it means

October 12, 2022
Gaming & Esports

Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others

October 6, 2022
Gaming & Esports

How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates

October 5, 2022
Gaming & Esports

Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up

October 3, 2022
Gaming & Esports

Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements

September 30, 2022
Gaming & Esports

The New York Times looks to gaming product to grow subscriptions

September 29, 2022
Gaming & Esports

Why a gaming and esports company is launching its own metaverse platform

September 26, 2022
Gaming & Esports

Why marketers should care about the blowback to G2 Esports’ sexism scandal

September 21, 2022
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing

September 19, 2022
Gaming & Esports

How Estonia’s digital evolution could set it up for the metaverse

September 19, 2022
Gaming & Esports

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

September 13, 2022
Gaming & Esports

As the industry matures in a downturn, CFOs are becoming the MVPs of esports C-suites

September 9, 2022
Gaming & Esports

How G Fuel’s toxic working environment made the energy drink brand’s influencer marketers jump ship

September 7, 2022

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