Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
-
Why brand strategists are revisiting the idea of brand purpose in a post Roe vs. Wade society
July 14, 2022 • 4 min read -
How beauty brands are confronting the reality of providing abortion access
July 7, 2022 • 7 min read -
‘Advertising has taken a hit’: The crypto crisis has created an advertising vacuum
July 4, 2022 • 6 min read -
Retail brands rush to cover abortion care, but not all of their workers may be covered
June 30, 2022 • 6 min read -
Why brands want to make NFTs useful, rather than profitable amid the crypto downturn
June 29, 2022 • 5 min read