Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
June 24, 2022 • 4 min read -
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
April 29, 2022 • 3 min read -
Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there
April 22, 2022 • 4 min read -
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
April 21, 2022 • 3 min read