Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
While the industry is familiar forecasts that 25% of all display ad spend will be programmatic in 2014, video is now expected to reach the same level of automation next year. This growth is due to a combination of private exchanges, premium publishers and digital pure-play broadcasters, a segment that is itself rapidly expanding.
LiveRail’s Vijay Balan discusses how Deal ID, a package of inventory that publishers can provision for buyers based on audience or performance parameters, takes advantage of these trends.
See full video of his talk below.
Tech Talk with LiveRail: A First Look at Deal ID Marketplace from Digiday on Vimeo.
More from Digiday
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Apple’s Safari block hands WPP a fresh case for InfoSum
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.