Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
While the industry is familiar forecasts that 25% of all display ad spend will be programmatic in 2014, video is now expected to reach the same level of automation next year. This growth is due to a combination of private exchanges, premium publishers and digital pure-play broadcasters, a segment that is itself rapidly expanding.
LiveRail’s Vijay Balan discusses how Deal ID, a package of inventory that publishers can provision for buyers based on audience or performance parameters, takes advantage of these trends.
See full video of his talk below.
Tech Talk with LiveRail: A First Look at Deal ID Marketplace from Digiday on Vimeo.
More from Digiday
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Meta courts agencies with expanded ad tools while AI reshapes the industry
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.