Last chance to save on Digiday Publishing Summit passes is February 9
Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
While the industry is familiar forecasts that 25% of all display ad spend will be programmatic in 2014, video is now expected to reach the same level of automation next year. This growth is due to a combination of private exchanges, premium publishers and digital pure-play broadcasters, a segment that is itself rapidly expanding.
LiveRail’s Vijay Balan discusses how Deal ID, a package of inventory that publishers can provision for buyers based on audience or performance parameters, takes advantage of these trends.
See full video of his talk below.
Tech Talk with LiveRail: A First Look at Deal ID Marketplace from Digiday on Vimeo.
More from Digiday
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.