Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Online video is expanding dramatically, with programmatic following close behind. Not only does this union promise more efficiency and higher CPMs, but it offers more control over user experience through better targeting.
While the industry is familiar forecasts that 25% of all display ad spend will be programmatic in 2014, video is now expected to reach the same level of automation next year. This growth is due to a combination of private exchanges, premium publishers and digital pure-play broadcasters, a segment that is itself rapidly expanding.
LiveRail’s Vijay Balan discusses how Deal ID, a package of inventory that publishers can provision for buyers based on audience or performance parameters, takes advantage of these trends.
See full video of his talk below.
Tech Talk with LiveRail: A First Look at Deal ID Marketplace from Digiday on Vimeo.
More from Digiday
Walmart adds marketplace data, deeper AI features to Scintilla insights platform
The upgrade includes access to marketplace data, customizable dashboards, custom alerts, a deeper version of its Marty agent and a closer link with the Scintilla data platform.
How women athletes are betting on the creator playbook
Women athletes are increasingly leaning on content creation to build their brand, grow their sports’ fandom, and help close salary gaps.
Axios preps new Axios Direct feeds for AI models, agents as revenue tops 2026 goal
Axios has reached its revenue goal for 2026. Now the news publisher is building a new revenue stream to keep up the pace in 2027 and beyond.