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Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
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Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
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Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
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Here’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.
