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To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
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This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
Social video ad spending is set to outpace CTV in growth rate this year
May 5, 2026
IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.