How do you market for Alien Abduction Day?

Steelhouse_calendarc-min

More from Digiday

Brian Monahan exits Albertsons Media Collective amid leadership shake-up

Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.

TikTok’s ad network bet: More reach, more budget

TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.

OpenAI moves to make ChatGPT Ads more measurable — and more visual

OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.