Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Brands and agencies have embraced gaming as a means of tapping into a broad, diverse audience. A new ironSource and Digiday survey of 172 brands and agencies and 344 consumers who play in-app mobile games finds that 70% of marketers are allocating their digital marketing budget to mobile in-game ads, or plan to start this year.
In the infographic below, you’ll find highlights from the survey. Our research finds that while buyers have evolved their perception of gamers, diverse mobile game audiences have greater expectations of the ads they’re shown.
More from Digiday
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.
AI boosts discovery but reviews still seal the deal, new research shows
ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.
Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from
Fewer holdcos, more ways to pick one: inside the changing agency pitch.