Brands and agencies have embraced gaming as a means of tapping into a broad, diverse audience. A new ironSource and Digiday survey of 172 brands and agencies and 344 consumers who play in-app mobile games finds that 70% of marketers are allocating their digital marketing budget to mobile in-game ads, or plan to start this year.
In the infographic below, you’ll find highlights from the survey. Our research finds that while buyers have evolved their perception of gamers, diverse mobile game audiences have greater expectations of the ads they’re shown.
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