Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups
• July 13, 2017 •
On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.
Trending in
Most Read
More from Digiday
Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
June 11, 2025
Marketers on the Croisette want to know how the app will (or won’t) fit into their future plans.
Brands get in on NBA Finals buzz as fan excitement ramps up
June 11, 2025
Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant.
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
June 11, 2025
The WPP board’s next move is less about succession than direction. We offer five options it might look at.