Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups
On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.
More from Digiday
Media agencies look to AI to reduce inclusion list toil
Inclusion lists offer brands certainty, but they’re time sucks. Media shops hope AI can cut down the hard yards and open up their use.
After early success, the NFL plans more creator-led broadcasts
After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,
Before AI can think for Immediate Media, it needs clean data to think with
All the will in the world won’t make an AI strategy work without clean, structured data to back it up.