Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups
July 13, 2017 •
• 
On this episode of the Visionaries Podcast, we sat down with Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter. We talked about how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades.
More from Digiday

Meta’s Threads ads arrive fast, but advertisers move at their own pace
April 25, 2025
Threads ads are here, and so is the predictable wave of testing.

Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
April 25, 2025
Third-party cookies are still widespread but they’re no longer foundational. The shift is already underway, it’s just no longer waiting on Chrome.

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
April 25, 2025
Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.