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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
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A collection of resources from our trusted Digiday partners
Identity is finally within reach for challenger brands
Patrick Roman Gut, svp and head of new business, Adstra Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness […]
November 13, 2025
