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How personalization and privacy are shaping how brands and retailers connect with consumers
Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their needs and respect privacy. The brands thriving in this landscape will be those balancing creativity, technology and […]
January 21, 2025
