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Making the case for purchase and intent data in programmatic
Kristi Argyilan, Chief Commercial Officer and evp, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data than ever, and marketers still […]
October 14, 2026
