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How native CTV is solving the channel’s attention problem
Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — or, more specifically, on which formats can most effectively turn attention into action. It’s among the clearest reasons why native […]
6 hours ago
