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A collection of resources from our trusted Digiday partners
An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact
This Tactics + Insights guide, sponsored by Vistar Media, explores the opportunities that arise from integrating branding and performance marketing channels. As part of this report, Digiday and Vistar Media surveyed 113 marketing professionals to learn more about how they balance and prioritize budgets and objectives across both approaches. Marketers face constant pressure to build […]
5 hours ago
