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ACR data is invaluable, but only if it lives within DSPs
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]
17 hours ago
