SHAPING WHAT’S NEXT IN MEDIA
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WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
February 6, 2026
