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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
WTF are GEO and AEO? (and how they differ from SEO)
Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.
October 27, 2025
