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WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
WTF are AI agents? (video update)
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
August 25, 2025
