WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
![Illustration of a disguised user.](https://digiday.com/wp-content/uploads/sites/3/2027/01/identity-resolution.jpg?w=555&h=350&crop=1)
WTF is the difference between ID bridging and ID spoofing?
ID bridging, and its darker form ID spoofing, are casting a longer shadow in the programmatic market.
July 8, 2024