WTF Series
Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Belgium’s Court of Appeal’s ruling of the Transparency and Consent Framework is in. Here’s what actually happened, and what it means for Google, Amazon, IAB Europe, and everyone else.
May 20, 2025
