Programmatic for Sellers

Sellers looking to gain a deeper understanding of the programmatic selling landscape can dive into this series of courses covering key topics necessary for success in 2024. Subscribe to Digiday+ to access.

Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding. The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience […]