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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

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Digiday+ Media Briefing

The Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET.

Media Briefing: Step by step, publishers are building toward an agent-led ad business

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.