Digiday+ Marketing Briefing
The Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET.
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
The approach marketers seem to be taking for the Super Bowl this year is to return to a classic approach: brands as entertainers.
February 4, 2025