Digiday+ Future of Marketing Briefing

Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

No, the industry doesn’t need another hot take on The Trade Desk’s standoff with the agency holdcos. I’m going to give you one anyway.

Related Coverage

• Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
• Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
• Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines