Digiday+ Future of Marketing Briefing

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

Related Coverage

• The cases for and against the CMO role
• Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
• Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?