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CMO Strategies

A special research series on where CMOs are investing.

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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

August 12, 2025

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CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023

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