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Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships

Media
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Future of TV

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CMO Strategies

A special research series on where CMOs are investing.

Member Exclusive

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

May 20, 2026

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Featured

Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023

Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023

Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023

Member Exclusive

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025
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The state of AI in media | How AI is transforming the business side of publishing
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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
CMO Strategies

CMOs are winning trust but still falling short in transforming companies, according to CEOs

March 25, 2025
Member Exclusive

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 3, 2024
CMO Strategies

CMO Strategies: A playbook for marketing channels

August 27, 2024
Member Exclusive

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 12, 2024
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CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

August 6, 2024
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CMO Strategies: A guide to display ads — benefits, obstacles and trends

July 17, 2024
Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024
Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

May 7, 2024

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