Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing

Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.

Digiday+ Research check-in: Brands know recession is ahead, but are hopeful it will be shallow

Brands are showing a mix of pessimism and optimism when it comes to a recession -- most believe a recession is coming, but they also think it will be shallow, according to a Digiday+ Research survey.

Digiday+ Research: TV will play an important part in brands’ holiday marketing

Of course, brands are ready to take to social media and digital channels to reach shoppers where they spend a good deal of their time, but Digiday+ Research found that there's another marketing channel that will play an important role in brands' holiday marketing: TV.

Future of TV Briefing: How CTV ad spending grew in Q3 2022

This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk.

Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening

Marketers and agency execs say they are seeing between 70-85% of BFCM ad budgets going to Facebook and roughly 5-10% of budgets going to TikTok this year.

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

This is the fourth part of a research series on the most popular emerging technologies. For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future.

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?

Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.

Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing

Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.