Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace.

Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms

Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.

Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response

For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.

Media Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat

Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.

Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly

Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday's survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly.

Future of TV Briefing: TikTok’s other creator monetization program

This week’s Future of TV Briefing looks at the role TikTok's Branded Missions program plays in keeping creators on the platform as YouTube readies its short-form video revenue-sharing program.

Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls

As issues continue to come to the fore during the World Cup, which will run until December 18th, some marketers and agency execs expect sponsor positions will become even trickier. 

Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays

Marketers are split 50/50 between focusing on customer retention and new customer acquisition heading into the holidays this year.