Digiday+ Research: Influencers will grow more important to brands’, retailers’ holiday marketing

Influencers are poised to grow in importance to brands' and retailers' marketing plans this holiday season, according to data from Digiday+ Research, which corresponds with what marketers say will be the most-used tactics heading into the holidays.

Media Briefing: How The Athletic used the World Cup as a kick off for its advertising business

Tomich discusses why The Athletic turned on the programmatic tap and how his team is targeting campaigns as far in advance as the next World Cup.

Future of TV Briefing: How pod bidding can help to solve streaming’s ad load issue

This week's Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising -- whenever streaming ad buyers and sellers start to support it.

Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’

By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year.

Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing

Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season.

Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts

Shoppers are out in full force this holiday season, but brands are still gearing up for a hit to their bottom lines in the fourth quarter and into next year -- even if they don't plan on increasing their discounts.

Media Buying Briefing: S4 Capital’s Sorrell, Media.Monks’ Olsen on why Accenture, not the holding companies, is their most complete rival

S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Sorrell expects growth from them all.

Media Briefing: A timeline of media unions’ actions this quarter

Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.