Digiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn

Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

Media agencies are currently leading the way in developing forms of measuring carbon, and are now applying them in differing ways. But will the cost be too much in the end?

Digiday+ Research: Publishers know the economy will hurt ad sales, but they won’t increase discounts

Publishers overwhelmingly agree that the current state of the economy will dampen ad sales through the end of this year and even into next year -- but that doesn't mean they'll offer steeper discounts on ad prices.

Media Briefing: Publishers are feeling the economy’s impact on their Q1 sales cycles

Sales teams are torn between pursuing advertisers' remaining 2022 budgets or getting a head start on 2023.

Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure

Marketers and agency execs say that prior to the pandemic, timelines may have been closer to eight weeks for deals and now clients are asking for two to three week windows.

Digiday+ Research check-in: Publishers are optimistically pessimistic about a recession

Digiday+ Research checked in with publishers to find out where their attitudes fall when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one.

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement

Wisehart explained her approach to investment, the ideal client, how Media.Monks challenges traditional compensation structures, and believe it or not, her love of talking with procurement people.

Media Briefing: How publishers plan to attract in-quarter ad spending

Publishers are feeling the crunch to sell Q4 for as long as they can with advertisers' remaining budgets not quite solidified half way through the period.