Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year

Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.

Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame

Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.

Future of TV Briefing: Streaming ad sellers need supplementary inventory sources

This week's Future of TV Briefing looks at the supply-and-demand dynamics in the streaming ad market.

Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services

A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most agencies increased services in 2022.

Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days

As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out. 

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?

Artificial intelligence may not be taking over media agencies' jobs yet, but some of this technology is already sitting, and working, next to you.

Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases

As fewer publishers saw traffic increases last year, a Digiday survey found that publishers didn't grow the number of titles they published but many did increase the number of advertising products they offered.

Media Briefing: Some publishers are changing event timelines to appeal to advertisers

Some publishers are pushing back tentpole events to give advertisers more time to spend, while others are moving ahead with or without sponsorship revenue.