Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

As the end of the third-party cookie nears, brands say the way forward could very well be first-party data.

Media Briefing: A mixed first quarter for publishers’ ad revenue

Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year.

Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023

This week’s Future of TV Briefing reviews the state of the TV and streaming business in light of companies' latest quarterly earnings reports.

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in.

Digiday+ Research: Agencies embrace generative AI – 71% are already using it

Agencies who aren't already using generative AI are in the vast minority. But it's a very different story for brands — fewer than half are sold on using the technology just yet.

Pitch deck: How TikTok is courting advertisers

The platform’s latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX).

Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace

Due to factors like a writers' strike, confusion among measurement offerings and a soft scatter market, this year's upfront could be a rough one for video sellers.

Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.