Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point.

Marketing Briefing: Why brands like Verizon, Tushy, Anytime Fitness ran with more interactive Super Bowl efforts this year

By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year.

Digiday+ Research: Publishers streamline revenue sources, with direct-sold ads top money driver

The number of revenue sources publishers rely on has fallen since the first quarter of last year, and direct-sold ads are the top revenue source.

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

As the popularity of influencers rises, the long-term challenges in compensation discussions and producing metrics are also arising.

Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV

Brands prefer investing in connected TV over traditional TV — if they're spending on TV at all, a Digiday+ Research survey found.

Media Briefing: Market check on which ad categories are spending on publisher campaigns

Travel, auto and CPG are all spending with publishers this quarter, while tech, finance and beauty seem to be keeping their wallets shut.

Future of TV Briefing: What counts as a video view? It depends

This week's Future of TV Briefing looks at how the definition of what counts as a video view is becoming increasingly unclear, not only within the digital video market but across the broader TV, streaming and digital video landscape.

Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl

While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue?