Digiday+ Research: So how is that post-cookie prep going, anyway?

Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they're still only somewhat ready for the death of the cookie.

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’

For seasoned ad buyers, that there was once again an issue with Facebook that they then had to mitigate was no surprise.

Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more

In part one of Digiday’s second annual report on the state of ad-supported streaming services, we assess what the platforms offer advertisers and consumers, including plans and pricing, audience reach, and ad options and innovations. We also analyze where advertisers spent the bulk of their 2022 ad budgets and where they placed the majority of their ads.

Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

From holding companies to independents and influencer shops, agencies are now actively folding generative AI functions into enterprise and client work.

Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

While the bigger players in the media industry still rely heavily on subscription revenue, small publishers are less enthusiastic about subscriptions.

Media Briefing: Publishers test new tactics for keeping ad dollars in-quarter

Publishers are trying to improve their chances of securing advertising campaigns in Q2, after noting a trend of delays and cancellations so far this year.

Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push

Amid broader push by social media channels to automation.

Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.