Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?

We already know that Google's timeline of phasing out third-party cookies from its Chrome browser by the end of this year is a complicated one. But when do the marketing and media industries think cookies will actually be gone, if ever?

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

As brands try to get more out of the Big Game and use the Vegas setting to its fullest, it’s another example of how Super Bowl efforts have to extend far beyond an ad to matter now.  

Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this year

Publishers are facing another challenge this year that might just put the economy on the back burner for a bit: the death of the third-party cookie.

Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI

London-based WPP said its 2024 plans include spending £250 million in a cash investment on "proprietary technology to support our AI and data strategy."

Research Briefing: Podcast networks test generative AI tools for ad sales

In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research.

Media Briefing: How publishers are trying to get people to log in to their sites

When it comes to authenticating audiences, publishers need more than an email address from their readers now.

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting

This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.