Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend

Now that the first quarter is coming to a close, marketers and agency execs say that it’s been a mixed bag and, with that being the case, it’s harder to predict the next quarter.

Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market.

Media Buying Briefing: How generative AI is being used by agencies of all stripes

Generative AI has the potential to shape the future of the content creator business – but it's not without risks.

Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)

Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.

Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit

While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.

Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

This week’s Future of TV Briefing looks at how programmatic advertising may play a more central role in this year's upfront deals.

Digiday+ Research: Publishers come out on the side of hybrid work as the pandemic dust settles

Being in the office full time might be a thing of the past for publishers, who voiced a clear preference for a hybrid-style workforce.

Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI

Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.