Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year

This year promises to be one of the busiest Cannes Lions in recent memory. Here are the issues, both business-side and cultural, that agencies will tackle.

Media Briefing: Publishers’ guide to Cannes

Publishers are preparing for a jam-packed trip to Cannes, France next week with the primary goal being to turn in-person meetings into ad revenue.

Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

In this edition, we share focal points from Digiday's recently released reports about how publishers think they’ll fare in the post-cookie era and how marketers’ social platform budgets stack up.

Future of TV Briefing: How generative AI tools are speeding up video production processes

This week’s Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos.

Marketing Briefing: WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events

Hope for a quickly resolved strike seems to have dwindled, according to agency execs, who say they are telling clients to prioritize sports, live events and reality TV ad buys.

Digiday+ Research: Smaller publishers depend the most on digital channels

Media businesses require a delicate balance between traditional channels and digital ones — and that balance looks different for large publishers and smaller ones.

Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way?

Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.