Digiday+ Member Exclusives
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Future of TV Briefing: Streaming subscriber slowdown gives way to the great rebundling
This week’s Future of TV Briefing looks at how the latest quarterly earnings season evinces more streaming subscriber growth struggles and a growing fondness for the bundle.
August 16, 2023 -
Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform
While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.
August 15, 2023 -
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.
August 14, 2023 -
Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.
The slides are devoted to telling a story that WeAre8 hopes will run counter to the surveillance capitalism narrative that has come to define the largest social media companies.
August 10, 2023 -
Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player
In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how retail media is growing as a marketing channel.
August 10, 2023 -
Media Briefing: Musical chairs among the media industry executive suite
Just past the midway point of 2023, the executive levels of many media companies look a lot different than they did at the beginning of the year.
August 10, 2023 -
Future of TV Briefing: The push-pull for creators between short-form and long-form video
This week’s Future of TV Briefing looks at how platforms are pulling creators toward longer videos while brands push for shorter fare.
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Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
The oversaturation concern makes sense but concerns are overblown, according to marketers, agency execs and influencer marketing experts, who say they aren’t seeing a tipping point anytime soon.
August 8, 2023