Media Briefing: Publishers are optimistic about the conversations — but not inked deals — out of Cannes

After Cannes, publishers' sales teams are in full force trying to lock down deals.

Future of TV Briefing: What video platforms VidCon’s Gen Z attendees are and aren’t watching in 2023

This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching.

Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’

The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven.

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

Hot air around generative AI dominated most conversations at the Cannes Lions festival -- along with growing frustration over the programmatic landscape

Digiday+ Research Briefing: Meetings draw attendees to Cannes this year, but cost is a big barrier

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released reports about how meetings — not parties — are driving attendance at Cannes this year and how smaller publishers depend the most on digital channels.

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings 

Staring down a third-party cookie apocalypse, publishers are banking on advertisers to adopt their first-party data offerings to keep ad dollars rolling in.

Future of TV Briefing: The challenges in using generative AI tools for video productions

This week’s Future of TV Briefing looks at the limitations video producers and VFX specialists encounter when using generative AI tools.

Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’

While marketers are always pressured to prove the need for ad spending — marketing’s reputation as a cost-center continues to be difficult to shake off — the need to do so this year is even more prominent.