Digiday+ Member Exclusives
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Research Briefing: Small publishers worry less about measurement than larger publishers
In this edition of the weekly Research Briefing, we share focal points from Digiday's recently released report on how much smaller publishers worry about the death of the third-party cookie compared with larger ones, and from the second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.
July 27, 2023 -
Digiday+ Research: Publishers are optimistic about revenue and hiring in the back half of the year
Digiday checked in with publishers on how their revenue and staffing is shaking out as the second half of the year really gets going. It turns out that while the last 12 months weren't the best for media companies, publishers expect that things are looking up for the next 12.
July 27, 2023 -
Media Briefing: The case for, and against, paid subscription trials
As subscription growth slows, publishers are finding that retaining subscribers is just as important as acquiring new ones.
July 27, 2023 -
Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front
This week’s Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year’s upfront negotiations and what that portends ahead of next year’s deadline.
July 26, 2023 -
CMO Strategies: How retail media has become a growing marketing channel
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. Next up: retail media networks.
July 25, 2023 -
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies, influencers are confused about other connections when it comes to working with various brands.
July 25, 2023 -
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies' approaches in this burgeoning space.
July 24, 2023 -
Digiday+ Research: Smaller publishers’ post-cookie worries wane, while large publishers’ measurement worries grow
As the second half of the year sets in, the media industry remains worried about ad targeting and measurement without the third-party cookie, with large publishers taking on more worry than their smaller counterparts.
July 21, 2023