Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

Three-quarters of agencies are actively preparing for the end of the third-party cookie, and 70% said they're doing so by spending more on contextual targeting campaigns.

Marketing Briefing: Marketers closely watching backlash to ‘woke’ advertising from Bud Light, Miller Lite and Adidas

Marketers and agency execs say there may be more caution among more risk averse brands and marketers now as they watch what’s happening to their peers and look for ways to avoid the same happening to them. 

Media Buying Briefing: What if ChatGPT could replace a media planner?

Agencies are moving beyond generative artificial intelligence to examine its media planning capabilities – but it may not be ready to overtake those jobs just yet.

Digiday+ Research: Brands make big bet on first-party data as third-party cookie fades away

As the end of the third-party cookie nears, brands say the way forward could very well be first-party data.

Media Briefing: A mixed first quarter for publishers’ ad revenue

Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year.

Future of TV Briefing: How TV and streaming businesses fared in the first quarter of 2023

This week’s Future of TV Briefing reviews the state of the TV and streaming business in light of companies' latest quarterly earnings reports.

Marketing Briefing: Why BMW, Fender and Saint Laurent are hoping people will watch their short films — but some marketers are skeptical

With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in.

Digiday+ Research: Agencies embrace generative AI – 71% are already using it

Agencies who aren't already using generative AI are in the vast minority. But it's a very different story for brands — fewer than half are sold on using the technology just yet.