Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0

This week’s Future of TV Briefing looks at how streaming ad sellers are seeing the adoption of universal IDs boost their CTV ad revenues.

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

Brands and retailers are making investments in generative AI. More than half are using the technology, and chatbots are the most popular application of it.

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

Throughout the 59 ads that aired during the Big Game, there were 80 celebrities featured with the average age of the celebrity featured clocking in at 49.

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

More than half of publishers increased the number of ad products they offered last year, and of those who increased their ad offerings, most added branded content products.

Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future

Though most analysts will gauge holding companies' success on organic revenue growth, it’s got more to do with the directions each chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. 

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research.

Media Briefing: Buyers say the MFA panic is over – but not forgotten

In this market check, the buy-side seems to think the mayhem around MFAs has subsided, but MFAs have moved into the realm of brand safety.

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

This week’s Future of TV Briefing looks at why IAB Tech Lab’s upcoming Creative ID framework could be among the bigger developments in the streaming ad market this year.