Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs

Can open-exchange programmatic ever overcome its reputation as a source of low-quality inventory? Is its main attraction simply the fact that its cost-per-reach is much lower than PMPs that often lack scale? Or is there a middle way?

Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies

Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.

Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year

Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.

Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up

In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.

Future of TV Briefing: FAST channel operators have hit a breaking point with streaming platforms

This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. 

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.

Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences

By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. 

Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead.