Digiday+ Member Exclusives
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Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4
Media CROs are hoping to end 2023 on a somewhat positive note, but advertiser clients are seemingly ready to leave the year behind.
August 24, 2023 -
Future of TV Briefing: The key to creator-driven commerce comes down to ease of use
This week’s Future of TV Briefing looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram.
August 23, 2023 -
Marketing Briefing: Diversity execs sound off on the current state of DE&I in advertising – a work in progress
Diversity executives at advertising holding companies sound off on the current state of DE&I.
August 22, 2023 -
Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients
Now as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients in new offerings and services.
August 21, 2023 -
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn't all that bad.
August 18, 2023 -
Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale
In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on the display ad landscape and its role in marketers’ playbooks.
August 17, 2023 -
Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
Publishers' Q2 earnings reveal digital advertising is still in a tight spot, but digital subscriptions are picking up steam.
August 17, 2023 -
CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the display ad landscape and its role in marketers’ playbooks.
August 16, 2023