Research Briefing: Frequency capping matters most on streaming platforms

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.

Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.

Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delay

The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers. 

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.

Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO

Sir Martin Sorrell's agency network is feeling the effects of an internal fracas among the founders of the agencies S4 has acquired and, per sources, it's affecting the agency's ability to operate.

Research Briefing: YouTube commands marketing spend on ad-supported streaming services

In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Tentpole events and franchises are helping publishers lock in advertising revenue.