Digiday+ Research deep dive: Are publishers cooling on Facebook?

Digiday+ Research surveyed publisher professionals to find out how they are using different social media platforms and how that usage has changed over the last two years. In this first deep dive into the topic, we look at how publishers are using Facebook.

Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

Thakar’s appointment earlier this summer is just one of the ways Coca-Cola is setting its marketing footing in AI like pitching consumers to use generative AI to create art for the company.

Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?

Agencies are employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting or visualization.

Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday's recently released report on how brands and retailers are spending a lot more on online marketing than agencies.

Media Briefing: How digital publishers spent summer 2023 

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue.

Future of TV Briefing: CTV ad sellers are pushing more content-related signals into the programmatic bidstream

This week’s Future of TV Briefing looks at data from Beachfront showing that CTV ad sellers are more often attaching genre, network and channels signals to their ad impressions.

Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days

As the pandemic has gone on, though, the question of when or if employees would return to full-time in-office work has been a common one. Now, it seems, some companies are aiming to make that return more formal.

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?

Buyers, having just gotten the upper hand on pricing, and clients, who are releasing budgets much closer to airtime thanks to greater flexibility they’ve been offered by TV sellers, aren’t about to let the pendulum swing back so easily to the sellers.