Research Briefing: TikTok tops brands’ holiday wishlist

In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

Media Briefing: For some publishers, Google referral traffic is down

For a couple of publishers, referrals from Google are down upwards of 60%.

Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023

This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market.

Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea.

Media Buying Briefing: A look at agencies’ holiday spending strategies this year

This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times.

Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers

Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue's most recent earnings report.

Digiday+ Research: Events will be key for publishers’ revenues next year

Publishers' events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.

Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions

This lesson reviews the identity challenge and its continuing evolution for programmatic sellers. It is intended for sellers who are familiar with programmatic advertising and want to expand their understanding. The goal of working with identity is to achieve a unified view of the user across all possible touchpoints to deliver an effective marketing experience […]