Media Buying Briefing: Agency news and takeaways from CES 2024

While artificial intelligence was a major theme across the Consumer Electronics Show this year, agencies and marketers are trying to move past the hype -- and seeking real investment and applications across the media spectrum.

Research Briefing: News publishers reach Gen Z on social platforms

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how publishers are less likely to depend on subscriptions revenue this year, and how AI and influencer marketing are hot topics at CES 2024, as seen in recent data from Digiday+ Research.

Media Briefing: Sustainability standards are coming for digital advertising

GARM and Ad Net Zero are putting together a framework for how carbon emissions should be measured within the ad ecosystem.

Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war

This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.

Digiday+ Research: Publishers’ revenues fell short of expectations in 2023, but most see growth ahead in 2024

Half of publishers expected revenues to increase last year, but it turns out only about a third of publishers saw revenue growth in 2023. However, half of publishers expect their revenues to fare better in 2024.

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

The ability to create a character that will appear across social platforms and potentially help a brand become more recognizable on those platforms is one reason for the interest in mascots.

Digiday+ Research: A guide to emerging trends in Gen Z news consumption 

In this report, Digiday+ Research examines the current landscape of Gen Z news consumption through executive interviews and existing research data.

Digiday+ Research: Publishers likely to depend on subscriptions less as they explore alternative revenue streams in 2024

It will be an interesting year for publishers' subscriptions revenue, with more publishers making money from subscriptions but with this particular revenue source accounting for a smaller portion of revenues overall heading into 2024.