Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears

As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.

Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing

Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined.

Media Briefing: This year’s search referral traffic shifts are giving publishers whiplash

This week’s Media Briefing looks at referral traffic from search and search-related platforms.

Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage

This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.

Digiday+ Research: Brands tweak channels, pricing strategies ahead of 2024 holiday shopping season

Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far.

Media Buying Briefing: Overheard at the Media Buying Summit

During the two Town Halls at DMBS, agency folk of all roles and stripes opened up about their challenges/pain points as well as the solutions to those challenges.