Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead

When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Marketing Briefing: Why nostalgia marketing can be a crutch

If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now.

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube.

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers

The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.

Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets

Podcast networks are wooing influencer marketers for their social media ad budgets.

Future of TV Briefing: Why owned channels are key to creators’ commerce businesses

This week’s Future of TV Briefing looks at why it's important for creators to have their own channels to support their affiliate commerce businesses.

Digiday+ Research: How social platforms stack up for publishers

To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding.