Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic

With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels.

Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research.

Media Briefing: Publishers are counting down to the end of Q4

It's only a month into Q4, but media execs are already declaring that it "sucks."

Future of TV Briefing: Netflix plots next phase in its programmatic ad push

This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers.

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.

Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

Using AI to help manage the vetting process is appealing to marketers, agency execs and influencer marketing execs to help manage the process.

Digiday+ Research: A definitive ranking of publishers’ revenue sources as Q4 rolls on

Digiday+ Research surveyed publisher professionals to come up with this list of publishers' revenue sources — just as Q4 starts to heat up.

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

Modern remuneration is edging more toward performance- or outcomes-based agreements — which offer media agencies considerable upside but also take on a bit more risk if the work doesn’t deliver (which isn’t always in the hands of the agency).