Media Buying Briefing: Why sports investment is a lot more complex than it used to be

This isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.

Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers

TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing.

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa

The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company. 

Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.

Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition

Execs from Axios, Hearst, Semafor and Time, among other media companies, are heading to DPS to talk shop next week.

Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

This week’s Future of TV Briefing looks at ad buyers' and sellers’ early expectations for this year’s upfront market.

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.

Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.